Allowing ourselves the freedom to take risks, make mistakes, and grow.

Nobody is perfect...and we wouldn’t have it any other way. It’s only when we give ourselves permission to take risks, make mistakes, and learn from them that we can change within and inspire change in the world around us. Here at prAna, we aren’t perfect. But that’s never once stopped us from striving to do what's right for people and the planet. For us, perfection is like a north star, guiding our trajectory without blinding us to the actions we can take right here. Wherever you are on your personal journey, we hope you find pride in your own progress as well—because that’s where the magic of positive change truly takes place.

Creative Director: Diego Chamorro

Director: Hunger & Gatti