Allowing ourselves the freedom to take risks, make mistakes, and grow.

Nobody is perfect...and we wouldn’t have it any other way. It’s only when we give ourselves permission to take risks, make mistakes, and learn from them that we can change within and inspire change in the world around us. Here at prAna, we aren’t perfect. But that’s never once stopped us from striving to do what's right for people and the planet. For us, perfection is like a north star, guiding our trajectory without blinding us to the actions we can take right here. Wherever you are on your personal journey, we hope you find pride in your own progress as well—because that’s where the magic of positive change truly takes place.

Creative Director: Diego Chamorro

Director: Hunger & Gatti

Mother Nature welcomes and accepts us exactly as we are, and we choose to do the same. Everyone’s experience through life is different, and how you define adventure is as personal as the way you define yourself. We are connected to each other in the same way we are to the planet.

That’s why at prAna, we strive to respect and honor the beauty of every unique voice. To appreciate that learning is a lifelong commitment. To absorb the wisdom of those who have been putting in the work much longer than ourselves. Women, men, and nonbinary friends, we hope you’ll allow your sense of adventure to flourish because you belong here.

Creative Director: Diego Chamorro

Director: Hunter & Gatti

Doing what’s right isn’t always fast or easy, but shortcuts have never been our thing. Honoring the planet and the people who share it should be at the forefront of any decision. We tread lightly or not at all.

The great outdoors provides us with so much, and at prAna, we believe in returning the favor. Just as we think those who make our clothes should be supported and paid fairly for their skill, sustainability, and style can and must live together harmoniously. And as we continue to follow these values upon which we were founded, we hope to inspire others to do the same. We all have the power to choose. Let's use it as a force for unrelenting good.

Creative Director: Diego Chamorro