Doing what’s right isn’t always fast or easy, but shortcuts have never been our thing. Honoring the planet and the people who share it should be at the forefront of any decision. We tread lightly or not at all.

The great outdoors provides us with so much, and at prAna, we believe in returning the favor. Just as we think those who make our clothes should be supported and paid fairly for their skill, sustainability, and style can and must live together harmoniously. And as we continue to follow these values upon which we were founded, we hope to inspire others to do the same. We all have the power to choose. Let's use it as a force for unrelenting good.

Creative Director: Diego Chamorro