Allowing ourselves the freedom to take risks, make mistakes, and grow.
Nobody is perfect...and we wouldn’t have it any other way. It’s only when we give ourselves permission to take risks, make mistakes, and learn from them that we can change within and inspire change in the world around us. Here at prAna, we aren’t perfect. But that’s never once stopped us from striving to do what's right for people and the planet. For us, perfection is like a north star, guiding our trajectory without blinding us to the actions we can take right here. Wherever you are on your personal journey, we hope you find pride in your own progress as well—because that’s where the magic of positive change truly takes place.
Creative Director: Diego Chamorro
Director: Hunger & Gatti
Mother Nature welcomes and accepts us exactly as we are, and we choose to do the same. Everyone’s experience through life is different, and how you define adventure is as personal as the way you define yourself. We are connected to each other in the same way we are to the planet.
That’s why at prAna, we strive to respect and honor the beauty of every unique voice. To appreciate that learning is a lifelong commitment. To absorb the wisdom of those who have been putting in the work much longer than ourselves. Women, men, and nonbinary friends, we hope you’ll allow your sense of adventure to flourish because you belong here.
Creative Director: Diego Chamorro
Director: Hunter & Gatti
Doing what’s right isn’t always fast or easy, but shortcuts have never been our thing. Honoring the planet and the people who share it should be at the forefront of any decision. We tread lightly or not at all.
The great outdoors provides us with so much, and at prAna, we believe in returning the favor. Just as we think those who make our clothes should be supported and paid fairly for their skill, sustainability, and style can and must live together harmoniously. And as we continue to follow these values upon which we were founded, we hope to inspire others to do the same. We all have the power to choose. Let's use it as a force for unrelenting good.
Creative Director: Diego Chamorro
Looking to start a rock climbing practice of your own? Get inspired by world-renowned climber Chris Sharma as he shares his inspiration and what has allowed him to stay dedicated.
Creative Director: Diego Chamorro
Director: Hunter & Gatti
Our most compressive fabric is remastered with recycled nylon and more.
Creative Director: Diego Chamorro
Director: Ben Ono
Travel far with lightweight and breathable ReZion™ fabric, maximize your movement with the ultimate stretch, and stay out ‘til the sun goes down.
Creative Director: Diego Chamorro
Director: Ben Ono
Who says adventure ends when the sun goes down? Pro climber and #prAnaAdventurer Meagan Martin puts our new ReZion™ collection to the test for a night bouldering sesh. Headlamp? Check. Abrasion resistance? Check. Durability? Check.
Creative Director: Diego Chamorro
Director: Ben Ono
Adventure bottoms that can take on everything from the crag to the trail run and look good while doing it? That’s ReZion™. Engineered to handle whatever you (and nature) throw their way, these abrasion-resistant, sun-safe, stretchy, and durable bottoms can be relied on when it’s you and them against the world. And because they’re crafted from a recycled nylon fabric that helps protect the places we play, you can feel good, look good, and adventure good all at the same time.
Creative Director: Diego Chamorro
Director: Ben Ono
Get playful with your yoga practice! Give the studio a break and take it outside. Try new things. Just. Show. Up. However ever you choose to move, our styles are here for it. Because feeling good starts with you – we’re here to support the fun with responsibly made yoga wear that goes anywhere you go.
Creative Director: Diego Chamorro
Director: Ben Ono
Confidence looks good on you; nobody knows that better than Mahina Florence. On her home turf of Hawaii, she can rely on stay-put prAna swimwear to keep her moving from the sand to the surf. Built with UPF 50+ ratings and chlorine resistance, these styles also perform from surf ride to poolside. And thanks to ECONYL® regenerated nylon fabric and Fair Trade Certified™ Factory craftsmanship, each suit feels good in more ways than one.
Creative Director: Diego Chamorro
Director: Ben Ono
Splash into spring with swimwear built to stay put (so you don't have to). There are plenty of new prints and silhouettes to choose from --each one designed for surfers, sunbathers, and everyone in between.
Creative Director: Diego Chamorro
Director: Hunter & Gatti
The water we are wearing in Costa Rica this spring? Responsibly made swimwear that stays put so you don’t have to. Colors and prints that pop from surf ride to poolside. Cabana-approved looks and confidence-enhancing fit. And a range of coverage from fuller options to something cheekier. Shop the entire collection, made with ECONYL® regenerated nylon by our Fair Trade Certified™ Factory partners, at prana.com.
Creative Director: Diego Chamorro
Director: Hunter & Gatti
A climbing practice is personal. A climbing practice is communal. And just like these four women, their journeys and words of wisdom are as unique as they are. Whether you’re just learning how to climb for the first time or are a seasoned pro, we hope their words and the beautiful scenery of Utah inspire your journey as well.
Creative Director: Diego Chamorro
Director: Arale Reartes
For years, the prAna team has been wearing, testing, and perfecting a new fabric that could protect adventurers and the places they love to play. We’re proud to say ReZion™ hasn’t just met the mark, but far exceeded it. Crafted with an Earth-conscious fabric and built to hold tough, stay comfortable, and keep you moving through journeys both big and small. It’s everything you ever wanted, and then some.
Creative Director: Diego Chamorro
Director: Hunter & Gatti
No matter where you find yourself this winter, we wish you a fantastic season. Enjoy all those moments of warmth, celebration, discovery, and whatever else comes your way. From our prAna family to yours, happiest of holidays.
Creative Director: Diego Chamorro
Director: Hunter & Gatti
From the fields where our organic cotton and hemp are grown, to the factories where our clothing is assembled. From the chemicals that need to be carefully managed, to the way we package and ship each style—everything we do is for the planet and its people. Sustainability has been part of our prAna DNA from day one—and doing things right is just what we do.
Creative Director: Diego Chamorro
Director: Hunter & Gatti
The Faroe Islands are a feast for the senses, and Earth and Frida are exploring just that—through the medium of sound. As they traverse this beautiful North Atlantic archipelago, they listen in on roaring waterfalls, trickling streams, the rush of wind on high peaks, and the whisper of a breeze near the ocean. They do it all comfortably, with a sustainable style that aligns with their respect for the world they’re discovering.
When you choose sustainably made clothing, you’re casting a vote for social and environmental responsibility, transparency, and a fundamental change in how clothing is made.
Creative Director: Diego Chamorro
Director: Hunter & Gatti
From the bustling city streets of Copenhagen to the serenity of the countryside surrounding it, Max and Ellen discover it all with the help of their Earth-friendly electric bikes. Our outerwear styles are designed to help you do the same—easy to layer up or down depending on the weather or activity you’re pursuing.
Finish your daily look with the perfect jacket, coat, or vest in various colors and styles. We offer outerwear for every adventure, so you’ll always be able to coordinate the perfect outfit no matter where you’re going.
From zip-ups to button-ups, lightweight materials, or heavy duty, prAna has a jacket that will pair perfectly with your pants, shoes, and t-shirt.
Creative Director: Diego Chamorro
Director: Hunter & Gatti
Armed with a backpack and a furry friend, Lamin sets out to discover the wonders of Kiruna, Sweden. As he takes an unforgettable reindeer sled ride, camps with his fluffy pup, and snow shoes his way up to the Northern Lights, he’s kept warm and protected thanks to an outerwear style filled with Responsible Down Standard (RDS) certified insulation—so he can focus on the adventure at hand.
Creative Director: Diego Chamorro
Director: Hunter & Gatti
Frida doesn’t let rules define her as she dribbles down the Nordic coastline and practices her trick shots at a unique soccer field in Denmark that sits between the mountains and the sea. And with cozy yet functional, active layers keeping her just the right amount of warmth, she can move as she pleases.
Creative Director: Diego Chamorro
Director: Hunter & Gatti
Towering high over the city of Copenhagen and home to the world’s tallest climbing wall, CopenHill also happens to be the world’s largest sustainable waste-to-energy plant. This one-of-a-kind location is a paradise for skiers, hikers, and of course, climbers. Built by world famous architect Bjarkle Ingles and his team at BIG, it’s a marvel of imagination and sustainability.
Creative Director: Diego Chamorro
Director: Hunter & Gatti
Explore the Pacific Northwest with photographer @aralereartesv. Through her lens, she reveals what goes unnoticed and captures moments usually lost forever.
Creative Director: Diego Chamorro
Director: Hunter & Gatti
From snow-capped mountains to the endless sea of trees and natural waterways, our fall collection was inspired by the rugged beauty of the Pacific Northwest. Explore this magical place with @adamchechireedwards
Creative Director: Diego Chamorro
Director: Hunter & Gatti
Feel at home in the wild with @aylahoffman1, uncover how she finds her prana in the Pacific Northwest countryside.
Creative Director: Diego Chamorro
Director: Hunter & Gatti
Finish your daily look with the perfect jacket, coat, or vest in various colors and styles. We offer outerwear for every adventure, so you’ll always be able to coordinate the perfect outfit no matter where you’re going.
Creative Director: Diego Chamorro
Director: Hunter & Gatti
Don't you love fall? The breezy days, the earthy hues, and the chance to break out our cool-weather wear once again.
Creative Director: Diego Chamorro
Director: Hunter & Gatti
Summer starts with swimwear, and we've got a whole world of new styles, prints, and colors to help you find just the right look and fit for you.
Creative Director: Diego Chamorro
Director: Hunter & Gatti
Born from climbing and inspired by the legendary original, the newest and most sustainable member of the Zion family has arrived.
As we set out to create ReZion, the next generation of our Zion collection, we insisted it kept all the strength and stamina fans relied on from the original, with a more Earth-conscious design. No easy task, but we finally cracked the code with our new recycled nylon formula. And when sustainable style and uncompromising performance join forces, we call that a victory.
Creative Director: Diego Chamorro
Director: Hunter & Gatti
We are drawn to the wild and wide open spaces because they speak to our true nature. Re-establish your natural rhythm by immersing yourself in the adventure of the Algarve and Atlantic Ocean along the southern coast of Portugal.
Creative Director: Diego Chamorro
Director: Hunter & Gatti
Explore the past, present, and future of this region in the silent moments of this rustic environment with Joana, a professional bodyboarder and Nicolau is a beekeeper, farmer, and goose barnacle collector. Watch now and witness their unique perspective on nature and the environment in the Algarve region of Portugal.
Creative Director: Diego Chamorro
Director: Hunter & Gatti
Through the rich heritage of fado and the painstaking preservation of the iconic Land Rover, we follow two Lisboetas reconciling the rhythmic harmony of Portugal’s past and future
Creative Director: Diego Chamorro
Director: Ben Weiland